I'm going to keep this one short and useful.
Every week I talk to service business owners who know they should be using AI more, but aren't sure where to start beyond "ask ChatGPT a question sometimes."
So here are three things you can set up today. No fluff, no theory. Just stuff that works.
Trick #1: Build a Custom GPT That Sounds Like You
Most people use ChatGPT like a search engine. That's fine, but it's the slow way.
Here's what the pros do: they build a Custom GPT (it's free with a ChatGPT Plus subscription) and load it up with their brand voice, their FAQs, their service descriptions, and their ideal client profile.
Now instead of re-explaining your business every single time you open a chat, you have an assistant that already knows who you are, what you sell, and how you talk.
Use it for: drafting client emails, writing social posts, creating proposal language, onboarding docs, and follow-up sequences.
Time to set up: 20 minutes.
Time saved per week: 2-3 hours, easily.
Trick #2: Let AI Take Your Meeting Notes (and Write the Follow-Up)
If you're still scribbling notes during client calls and then spending 15 minutes afterward writing a recap email, stop.
Tools like Fathom, Fireflies, or Otter will join your Zoom or Google Meet call, transcribe the whole thing, pull out action items, and even draft a summary you can send to the client.
The best part? You can actually be present on the call instead of splitting your attention between listening and typing.
The move: After your next client call, take the AI-generated summary, give it a quick once-over, and send it as your follow-up. Your client will think you have a full-time assistant.
Time saved per week: 1-2 hours if you run 4+ calls a week.
Trick #3: Use AI to Pressure-Test Your Own Decisions
This one's underrated and almost nobody talks about it.
Before you launch that new offer, raise your prices, hire that contractor, or change your onboarding process, paste your plan into ChatGPT and ask it to poke holes.
Try a prompt like this:
"Here's a decision I'm about to make for my business: [paste details]. Act as a skeptical but fair business advisor. What are the top 3 risks I might be overlooking? What questions should I be asking before I move forward?"
You'll be surprised how often it catches blind spots. Not because AI is smarter than you. It's because it doesn't have the emotional attachment to the idea that you do. It just looks at the logic.
Time to do this: 5 minutes before any major decision.
Value: Potentially thousands of dollars in avoided mistakes.
That's it for this week. Three things, all free (or nearly free), all things you can do before Friday.
If you actually try one of these, reply back and tell me which one you picked. We read every single reply, and I'd love to hear how it goes.
Talk soon,
Justin
P.S. Got a question about any of this? Just hit reply. Seriously. We read every one.

